Spoon is on a mission to make breakfast better and give everyone a good reason to jump out of bed in the morning 


Keeping things simple



Spoon Cereals launched as London’s first breakfast cereal pop-up at a small food fair in SW London in September 2013. Founders and brother and sister in law, Annie and Jonny spent their days making homemade granolas, which they served with a menu of fresh toppings at food markets, city banks, music festivals and train stations.

The duo won the seal of approval from the thousands of people that they met on their journey, which gave them the confidence to appear on the BBC TV programme, Dragons’ Den. Their success on the show has helped the team develop their most popular granola products and distribute them to some of their favourite retailers across the UK.