The Spoon brand started out at a small food fair in SW London. We had no background in food or business and no idea of the hurdles that were lying ahead of us. But with our notices handed in at work, we naively set out on our mission regardless!
You’re thinking about quitting your job and your comfortable salary to start something that you genuinely care about. You keep hearing the phrases: ‘find your passion” or “do what you love - the number one rule in business”. But what if you don’t have a passion? What if you’re still searching for that big idea?
A fresh bowl of granola in the morning is one of those daily luxuries that will never grow old. To some, it forms part of their morning time ritual enjoyed religiously each morning just the way they like it.
Scandinavian furniture, food and lifestyle has emigrated across the North Sea in recent years: Scandi Noir is on our screens, their minimalist style on our backs and cinnamon buns in our mouths. Ella took a trip back to her native roots last weekend to visit her family and friends in Landskrona, Skåne - the most Southerly Swedish county - and has put together a little go-to list of places to eat, drink and wander.
As a start up company consisting of just two Spoon people and a few brand ambassadors, we’ve had the luxury of immersing ourselves in the breakfast market by taking our recipes across the UK in the form of our breakfast cereal pop up bars. We’ve enjoyed speaking to everyone that has visited our pop up sites – at train stations, city banks, food markets and music festivals.