Spoon Story Telling

Spoon Story Telling

The Spoon brand started out at a small food fair in SW London. We had no background in food or business and no idea of the hurdles that were lying ahead of us. But with our notices handed in at work, we naively set out on our mission regardless!  

How To Come Up With A Business Idea

How To Come Up With A Business Idea

You’re thinking about quitting your job and your comfortable salary to start something that you genuinely care about. You keep hearing the phrases: ‘find your passion” or “do what you love - the number one rule in business”. But what if you don’t have a passion? What if you’re still searching for that big idea? 

The Importance Of Side Projects

The Importance Of Side Projects

Spoon is now something that Annie and I spend most of our time planning for, working on and strategising about. It is a legitimate business with lots of customers and suppliers as well as partners and investors. It was not always that way though. 

Spoon Meets: The Modern-Day Cooks

Spoon Meets: The Modern-Day Cooks

Last month, Spoon Cereals teamed up with Whole Foods UK for the first in our series of ‘Spoon Meets’ live events. Whole Foods provided the perfect setting for our first panel of creatives in the flagship store on Kensington High Street. 

Behind the scenes: Meet Chloe

Behind the scenes: Meet Chloe

Spoon has been a 2-man band for a while but we’ve launched into the New Year with a new, slightly larger team. Meet our newest member Chloe and find out a little more about her and her mornings.

Behind the scenes: Cookbook launch party

Behind the scenes: Cookbook launch party

This month saw the launch of our new cookbook, a collection of simple and nourishing breakfast bowl recipes written by Spoon founders, Annie and Jonny, as well as some of our friends within the creative community. 

Behind the scenes : Malmö + Skåne

Behind the scenes : Malmö + Skåne

Scandinavian furniture, food and lifestyle has emigrated across the North Sea in recent years: Scandi Noir is on our screens, their minimalist style on our backs and cinnamon buns in our mouths. Ella took a trip back to her native roots last weekend to visit her family and friends in Landskrona, Skåne - the most Southerly Swedish county - and has put together a little go-to list of places to eat, drink and wander.

Behind the scenes: Pop up bar build

Behind the scenes: Pop up bar build

As a start up company consisting of just two Spoon people and a few brand ambassadors, we’ve had the luxury of immersing ourselves in the breakfast market by taking our recipes across the UK in the form of our breakfast cereal pop up bars. We’ve enjoyed speaking to everyone that has visited our pop up sites – at train stations, city banks, food markets and music festivals.