We Are On A Mission
We want to make the world a better breakfast - starting with our cereals and a healthy dose of morning time inspiration.
Life's too short to lie in (unless it's the weekend), which is why we want to give everyone a good reason to jump out of bed in the morning.
OUR CEREAL
Our granolas and mueslis are all made here in the UK in small batches. We use all-natural, gluten-free whole grains as well as premium seeds, nuts and fruit, sourced locally wherever possible. Always with a spark of creativity and intensity of flavour!
Our Story
Spoon was set up back in 2013 by sister and brother-in-law Annie Morris and Jonny Shimmin. Inspired by Annie's healthy addiction to a bowl of cereal at all times of the day, the pair decided sell their fresh homemade bowls of cereal to busy and hungry commuters from their pop-up cereal bar. The founders soon found themselves pitching to high profile investors on the BBC TV programme Dragons' Den. Deborah Meaden and Peter Jones saw potential in their brand vision and have been a significant part of their business journey. Spoon is now well established in top retail (and digital) shelves nationwide - and the team continue to power on with their mission to make breakfast better.
OUR VALUES
Spoon's values are inspired by our founders' views on the type of business they wanted to work in: creative, curious, honest and principled.
From The Blog
Looking for some morning time inspiration? Read on.
