better breakfast. better planet
The choices we make for breakfast ripple far beyond the bowl - we're building Spoon around ingredients, farming and partnerships that help restore the planet not just feed it.
Our new factory
As Spoon has grown, we realised that making a better breakfast meant getting closer to how it's made.
So we opened our own production site in Yorkshire.
Owning our factory gives us more control over our ingredients, helps us work more closely with farmers and suppliers, and allows us to keep improving how our cereals are made - one small batch at a time.
THE FUTURE OF OATS
Regenerative, British-grown and traceable, from farm to bowl.
Oats are at the heart of what we do. Around half of every bag of Spoor granola is oats. More people than ever want to know where their food comes from, so we started with the biggest ingredient in the bag
What are regenerative oats?
Wildfarmed's community of farmers grow wheat, oats and barley in nature-rich landscapes, using unique farming practices designed to work with nature rather than against it to deliver positive environmental outcomes. These focus on improving soil health, increasing biodiversity, minimising water pollution and reducing carbon - all of which help to bring UK fields back to life.
INGREDIENTS YOU CAN SPELL
We bake our cereals with real ingredients that support your health and are grown in ways that are better for the planet.
You'll find things like wholegrain oats, nuts, seeds and fruit in our recipes real ingredients that bring natural flavour, texture and nourishment to vour howl
We also work closely with our suppliers to improve how these ingredients are grown, including introducing regenerative oats that help restore soil health and biodiversity.
Because better breakfast starts with better ingredients.
1% For the Planet
We are members of 1% for the Planet; a global movement inspiring businesses and individuals to support environmental solutions, through an annual donation of 1% of their turnover.
Through this partnership, we proudly support The Tree Council and Felix, helping us make a tangible difference.
Every spoonful of our cereals contributes directly to improving food systems and protecting the environment, reflecting our commitment to creating a healthier, more sustainable food future.
